As I said in last week’s post, I’m going to start switching up our themes for Monday. We’ll still have the How to Sell series, but I’m also going to include some other things that we’ve learned over the years of selling on eBay. I want to start off with my newest idea: Spotlight.
Spotlight posts are going to take one company, one pattern, one era, one something and give you the history on it. As a seller (or a collector), it’s always important to know as much as you can about the items that you resell or collect. Not only does this make you sound more competent, but it’s also fun and interesting!
We’re going to start off with one of my all-time favorite costume jewelry makers – Sarah Coventry!
Charles H. Stuart had already created Emmons (another jewelry company) by the time he decided to make Sarah Coventry into its sister-company. SC was named after Stuart’s granddaughter and started production in 1949. The primary means of selling their jewelry was to have home fashion shows, which continued until 1984.
Throughout the years, this company has used several different marks and stamps to identify their pieces. You can find the history of the company that I detailed here, plus a breakdown of the different stamps and when they were used at this link here.
There are so many things I love about this company. The first of which is quality. They produced costume jewelry – which means that no previous or semi-precious stones were used – but they had some spectacular designs and some really wonderfully made pieces. If you’ve got a really great piece of costume jewelry in your hand, there’s a pretty good chance that it was made by Sarah Cov or Emmons. And since the same guy owned both companies, that should give you some insight into how he ran his business.
Speaking of designs, check out some of the pieces we’ve come across. Aren’t they beautiful? Sarah Coventry tends to be bright and fun without being gaudy. I think costume jewelry has a bad reputation for being a little over the top, a little outdated, and a little on the hokey side. Not SC. These designs are timeless and there are plenty of people who still enjoy wearing these.
SC also has some pretty spectacular sets. They’re often very classy looking, and not too outlandish. One of my favorite is this gorgeous and sparkly one you see below. I also particularly like it when I can find the name of the set. This one is called, “Contessa.”
How do you feel about Sarah Coventry jewelry? Do you own any pieces? Recognize anything we have here?